Thursday, August 23, 2012

Why "Responsive Web Design" Must Die: Case Study #2

This case study is shorter and sweeter: the Drudge Report.

I know, I know. From a pure visual design standpoint, it's basic and boring. The Drudge Report does not support "responsive web design" -- and yet it remains one of the most read news aggregator sites on the planet.

The point here is not to endorse shitty web design. It's merely to point out that if your web site's content is compelling, timely and accessible, guess what: Users won't care about whether the site offers responsive web design.

Let's be honest: Have you ever heard someone say, "God, the Drudge Report looks so tiny on my iPhone screen ... well, that's the last time I visit that site!"

I'll even go a step further and say that traditional responsive web design would destroy a site like Drudge's, who embraces three columns of news. On a smartphone, your average "mobile optimized" template would force that into one column and make me scroll down like a banshee to read all the story links -- and take three times longer to read than if they stayed smaller and side by side.

So again, the point I want to leave here is if you have to choose between spending limited dollars on creating great content vs. responsive presentation, Drudge has 10 billion reasons in the past year why you should spend it on content.

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